Shanna Derby Skeen Marketing Director
174 Big Star Drive
Thomasville, GA 31757
Shanna Derby Skeen graduated from the Florida State University in 2009 with a Bachelor of Science in Hospitality with an emphasis in Event Management. She began her full-time career with the City of Jacksonville, aiding in the production of city-wide events. From there, Shanna became an Executive Meeting Sales Manager for the Hyatt Regency Jacksonville Riverfront where she gained extensive experience in the corporate sector. She continued on her career in the event industry leading her to a vast range of clientele – private to nonprofit, small business to corporate , as well as weddings. To expand her skillset in the event industry, she trained under and later partnered with a high-end floral and design company in Jacksonville, Florida and opened Shanna Nicole Design (an event planning and brand consulting company) in 2012. During that time, she gained many established clients and designed a now internationally recognized trademark logo for the Tim Tebow Foundation – Faith, Hope, and Love™.
Shanna transplanted back to the beautiful and historic Thomasville, Georgia area to be closer to her family. She continued on as a creative entrepreneur part-time while also working with Thomas University, coordinating events and branding for its alumni relations and president, and creating Thomas University Alumni Association’s trademark logo. In August 2014, when Shanna first came on board as our Marketing Director for New Hire Solutions, she also held the title of Marketing Director and oversaw the many businesses that came along with it including Stony Creek Landscaping & Irrigation, and Thomasville Nursery. In addition to overseeing the marketing and branding efforts for the three companies, she also grew within the company as we expanded from two NHS branch locations to a developed four, as well as expanded with two additional companies – Liberty Towing & Recovery and Royce’s Towing & Recovery. Toward the end of 2016, Shanna was given an opportunity to work with and rebrand for Charter Senior Living – a now turned corporation within the senior living industry, allowing her to expand both her skills and knowledge in her field and medical / senior living industry where she became a Certified Dementia Practitioner® CDP® and did a complete rebrand of the Thomasville community's logo and branding collateral. She very successfully served as Southern Pines Senior Living’s Director of Sales and Marketing in Thomasville, GA for two years before returning to her home at New Hire Solutions in 2020.
Shanna has served as a board member and Public Image Director for the Rotary Club of Thomasville, as a board member for South Georgia Ballet, as an Advisory Board member for the School of Business’ Business Management program at Southern Regional Technical College, as the Head Volunteer Coordinator for Plantation Wildlife Arts Festival, as a member of Thomasville Women’s Forum, as an Ambassador for the Thomasville-Thomas County Chamber of Commerce, and as a member of Kappa Alpha Chapter of Kappa Delta Sorority. She is a 2015 graduate of the Leadership Group of the Thomasville-Thomas County Chamber of Commerce, has been named “Ambassador of the Quarter” a number of times, and was awarded “Ambassador of the Year" and first recipient of the “Bob ‘Hutch’ Hutchison Service” Award in 2016. She was also named Rotary Club of Thomasville's “Rookie of the Year” and recognized as a “Paul Harris Fellow+1 Recipient”, while also receiving recognition for the now official design of Rotary District 6900’s Rotary Has Heart for Seniors logo. In March of 2017, Rotary International’s President, John Germ, honored Shanna with the very prestigious "Avenues of Service" Award - an internationally recognized award honoring a Rotarian who participates in service activities in each of the five Avenues of Service: Club, Vocational, Community, International, and Youth. .
Currently, Shanna directs and oversees a team responsible for our branding and corporate messaging, photography/videography, design and copy, website, SEO, social media, recruitment marketing, email and direct marketing, events, community/media relations, and internal tech support for our current ATS/CRM systems.
Shanna and her husband currently reside in Thomasville, GA with their two miniature dachshunds.